- Be cautious about how they can potentially impact your visibility on search engines such as Google.
- It is important that you research the history of the domain to find out if the domain has been dropped by webmasters.
2015 is another year of opportunity for the web entrepreneur. The migration of social and commercial interaction from the physical to the online world is set to continue. Web entrepreneurs now have the opportunity to build their web brand, profile and presence for their new ventures in 2015.
Prior to seizing the online opportunities, those who are seeking to become the next web entrepreneur to follow in the footsteps of Elon Musk in developing Paypal, Mark Zuckerberg in developing Facebook or Jeff Bezos developing Amazon must consider the potential impacts that will help or hinder their webs success. There are three main areas that this discussion will address. These areas are:
- The importance of a domain name in 2015
- The impact the choice can have on the user
- The importance of its use for branding or costs
The importance of a domain name in 2015
Choosing a domain name should be getting easier to manage. We have provided a list of considerations that you should keep in the back of your mind as a business owner, for ease and cost of domain name registration and for improving your SEO performance.
Your domain web address is your identity online. You want people to recollect your web address easily so that they can avoid making typos or any errors that may lead them to any other sites, or leave them unable to find your website.
The web hosting company Host Geek have stated that with domain web extensions, companies had attempted to position themselves differently with the geo-location domain extensions, as they discussed with the release of the .sydney domain extensions point of view here and domain checker tool to search for the newly released TLDs (Top level domains). But with over 100 to choose from, it can be difficult for the novice web entrepreneur to know which domains will actually offer the best value for their web venture.
The potential impacts on the user and your SEO
When purchasing a domain or web domains, you need to be cautious about how they can potentially impact your visibility on search engines such as Google. You will need to decide the pros and cons of creating a new domain or whether to purchase an existing domain.
Historically, it was easier to rank for the keywords you wanted simply by buying the domain that contained the keywords you wanted to rank for. Although there are still some keyword industries where these tactics still work; Google has geared more towards domains that have established authority signals and to favour ‘brands’ rather than web merchants who are simply looking to make a quick buck by providing exact match keywords.
The argument about buying new, transferring live or purchasing expired domains.
There are several places where you can buy a new domain online. Your domain name will get registered through ICANN and you will need to configure the domain to display your web content. You will be developing your website’s authority from scratch. You will have no risk of penalties to your site, and you will have control from the outset to develop and grow your web brand and authority.
Where can you buy existing domains?
You can buy existing domains from the domain market from private sellers or domain brokerage websites such as Flippa and GoDaddy auctions. Buying an existing domain can have its benefits with the history of the domain, but the cost of buying the domain can reach astronomical heights if you aren’t careful. The existing domains tend to cost a lot more than brand new domains. Depending on what you are trying to achieve with the domain, you will need to work out if you can justify the cost of purchasing an existing domain.
Protecting yourself from purchasing a spammed domain
There are many domains online that are being used for webspam. Unfortunately, many of these domains also exist on the domain market. It is important that you research the history of the domain to find out if the domain has been dropped by many webmasters. If the content has changed or if the domain was used as a part of a webspam campaign. There are sites such as Majestic.com, Ahrefs and Moz that can assist you with identifying webspam signals associated with the domain.
If the web domain has been spammed in the past, it isn’t recommended to use as your web domain, and it is likely to impact negatively on any future SEO campaigns that you may decide to run. Additionally, the domain may have also been flagged to email web spam filters that may prevent any emails being sent from the web address being suppressed.
Does the domain extension really matter?
Google has played a much lower significance on the domain extension as it is favouring sites that have more brand power going forward. As a result, the domain extensions should become less relevant.
Choose a domain that will magnify your brand power!
When you create your website’s domain, you will need to maintain the consistency of your domain across your company’s business communications. To have effective branding, you need to initiate a brand recall and your brand positioning in your market. Google’s Eric Schmidt has quoted the following on the influence of brand power on the internet.
“Brands are the solution, not the problem. Brands are how you sort out the cesspool.”
SEO and web commerce experts have noticed the increasing influence of brand power. As a result, brand guardianship is something to consider to avoid others imitating your company and potentially causing damage to your businesses reputation. However, it will come down to your domain’s authority online to maintain the brand presence for your company.
Where to from here?
We recommend for you to choose a domain name that will enhance your brand profile for your company. Make it easier for your customers to recall your brand. Enhance your web domain’s authority and web profile with branding activities to ensure your web domain’s success.